DEALER LIFETIME

Factory warranties end. Loyalty should not.

Dealer Lifetime™ is built to solve the post-warranty drop-off by creating a reason for customers to return to your dealership long after 36,000 miles.

More than a promotion. More than a warranty replacement. A structured retention system designed for long-term customer connection.

The Core Challenge

THE 36K MILE PROBLEM IS REAL.

THE LOYALTY GAP

When factory warranties expire, customers leave the dealership. Most drift toward independents for routine maintenance, replacement items, and long-term care.

This isn't a performance issue. It's a structural gap.

Most dealerships simply don't have a built-in reason for customer to return.

Source: McKinsey Automotive Aftermarket model as of August 2025; McKinsey analysis

What Happens

The Cascade Effect

Warranty expiration does not just cost you service revenue. It triggers a cascade that erodes the entire customer relationship.

Behavior Shift

Customers begin servicing outside the dealership after warranty expiration.

Revenue Migration

High-frequency, high-margin maintenance moves to independents.

Visibility Loss

The dealership loses connection to the ownership lifecycle.

The Solution

How Dealer Lifetime Works

A three-step system that keeps customers in your service lane long after the factory warranty expires.

1

Install

A qualifying Dealer Lifetime™ service or part - instantly activates limited lifetime coverage.

2

Return

Customers come back to maintain eligibility and continue coverage.

3

Re-engage

Each visit reinforces the relationship, increasing retention and lifetime value. We customize every program specifically to your store's - you pick the parts - we handle the rest.

95%
Customer Retention

Customer retention with >36K mileage when returning to service drive.

$750K
Average annual revenue increase per Dealer
50%+
Customers purchasing additional services

$500 average spend

Technology

Advanced Reporting Platform

Dealer Lifetime includes a dedicated reporting dashboard that gives dealer group leadership real-time visibility into program performance across every rooftop.

  • Customer retention rates by store, brand, and time period
  • Service revenue attribution tied directly to Dealer Lifetime coverage
  • Customer lifecycle tracking from purchase through trade-in cycle
  • Penetration rates and program adoption metrics by F&I manager
  • Predictive analytics for trade-in timing and repurchase probability
  • Exportable reports for ownership, board presentations, and financial planning
Administration

Parts Warranty Administration Platform

The parts warranty administration platform handles all claims processing, parts verification, and warranty fulfillment behind the scenes so your service team can focus on the customer experience.

  • Automated claims adjudication with real-time status tracking
  • OEM parts verification and pricing validation
  • Direct integration with major DMS platforms
  • Service advisor-friendly interface that requires minimal training
  • Complete audit trail for compliance and financial reporting

QUALIFICATION

See If Your Group Qualifies

Dealer Lifetime is not a mass-market product. It is designed for scaled dealer groups that understand the lifetime value of a customer relationship.

Request a Consultation

Dealer Lifetime is designed for scaled dealer groups operating 50+ rooftops.